Grolsch Elements

Four centuries of Dutch artistry has resulted in a premium lager with an unconventional twist. Not one, but two types of hops: Magnum & Emerald, introduced at two specific times in the brewing process, along with a final flourish of Dutch Aroma Malt. Crafted to fully engage the senses with a vibrant taste and crisp finish.

  • Four Centuries of Brewing Artistry
  • An Unconventional Twist
  • The Finest Malts
  • Taste and Aroma

Grolsch Elements: Four Centuries of Brewing Artistry

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Grolsch Canvas

Born over 400 years ago, Grolsch is one of the world’s oldest beer brands – a rich history that has allowed us to craft a unique beer with a taste like no other. From our very beginning and throughout our history we’ve attracted and recognised only the finest brewers; people who understand the craft and heritage of the brewing process, but who aren’t afraid to embrace Grolsch’s unconventional way of working to ensure innovation and quality. People like Peter Kuijper, who developed our unique and ground-breaking recipe using two different types of hops for taste and aroma.

Everything we’ve done for the past four centuries has been about one thing only: taste. The selection of the correct two hops, deciding when to add them, choosing which malt to use and how much of it to include, and even the water we use. All of these elements are crucial to creating Grolsch Premium Lager, and a constant search for perfection is deeply ingrained in our culture. In fact, our Brew Masters still personally approve every production run before bottling.

Everything we’ve done for the past 400 years has been about one thing only: taste.

We evolve, we innovate and we try unconventional methods, but our commitment to quality, flavour and taste remains the same. We believe that creating the perfect beer is an art, and we have 400 years of Dutch artistry behind us. The result? A refreshing beer crafted to fully engage the senses with a vibrant taste and crisp finish. It’s something that shows in every step we make and every satisfying sip you take of Grolsch, no matter where you are in the world.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

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Grolsch Elements: An Unconventional Twist

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Grolsch Canvas

400 years ago, our Brew Master Peter Kuijper came up with an unconventional idea. He decided that he could improve the taste and aroma of his beer by using two different types of hops in the brewing process – one type of hop added at the start for the taste, and another added at the very end for the aroma. This unconventional late hopping approach resulted in a balanced beer with a vibrant taste and a crisp finish, and it’s a recipe we still use when creating Grolsch to this day.

We’re proud of our unconventional approach to the brewing process.

Here at Grolsch, we believe that people who care about their beer also care about the ingredients they use. We understand the importance of letting people know which hops we use in our beer; after all, the choice of hops makes all the difference to taste and aroma. That’s why we’re proud of our late hopping brewing process, and why we embrace the two types of hops as critical ingredients to the Grolsch recipe. So, what are the hops that we use?

Magnum

We’re incredibly passionate about the taste of our beer, and that taste wouldn’t be possible without Magnum hops. This traditional hop comes from the renowned Hallertau region – one of the world’s best areas for hop growing – and are responsible for providing the hop-forward Grolsch taste.

Emerald

The Emerald hops are the finishing ingredient in Grolsch Premium Lager, responsible for giving the beer its unique taste. This rare and distinctive hop is added in the final moments of the brew, giving Grolsch a natural-green fresh aroma. Like the gemstone it’s named after, its brilliance is echoed in our iconic green bottle.

Not only are we passionate about the types of hops we use, we also care about the way they are grown. Farmers from the Hallertau region cultivate our hops and the delicate flower cones are harvested and prepared at peak perfection to lock in maximum flavour and aroma. This increases the quality of the right sort of bitterness, making Grolsch taste vibrant with a crisp and enjoyable finish. It’s just another way that we’re dedicated to crafting a truly unique beer.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

Read more

Grolsch Elements: The Finest Malts

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Grolsch Canvas

All artists are passionate about the tools they use to create their masterpieces, and here at Grolsch we’re no different. We believe that only the finest ingredients can be used to craft the finest beer, which is why we take great care to ensure that only the best malts and hops make it into the Grolsch lager that is enjoyed all over the world.

Before it can be used to make beer, barley is transformed in a process called ‘malting’ – a process that leads us to work closely with Maltsters, who select only the finest barley grains to meet our high standards. 

A flourish of Dutch Aroma Malt improves taste, aroma and body and adds genuine Dutch heritage.

Grolsch is made with 100% malt, which infuses a depth and balance to our premium lager, enhancing the drinker’s experience and giving Grolsch a traditional Pils heritage. Because of this, our Brew Masters ensure that we use the highest quality malts; a combination of Pale Malt and Dutch Aroma Malt.

Our precise blend of Pale Malt with a final flourish of Dutch Aroma Malt helps us set Grolsch apart from other lagers. The flourish of Dutch Aroma Malt adds genuine Dutch character and heritage to our beer, offering subtle malty notes, a golden colour and a lighter body. Not only does it give Grolsch Premium Lager an inviting look and a distinctive flavour, but it also showcases our 400-year commitment to taste and finesse.

Wherever we brew Grolsch around the world, we make our lager with the same care, craftsmanship and attention to details as our original Grolsch artisan brewers in Holland.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

Read more

Grolsch Elements: Taste and Aroma

By
Grolsch Canvas

We believe that crafting the perfect beer takes patience, skill and innovation. This unconventional spirit is in our DNA, and it’s this forward-thinking attitude paired with an unconventional brewing process that makes our lager so special.

When brewing Grolsch, we use a method called ‘late hopping’. It’s a method we’ve used for 400 years, ever since our Master Brewer Peter Kuijper took the unheard-of approach of using not one, but two different types of hops in his recipe, adding one hop for taste at the beginning of the brewing process and another type at the end. 

The idea was groundbreaking at the time, and it worked so well that we still use the process today. At the start of the brewing process we add Magnum hops, which provide Grolsch with a hop-forward taste.

Crafted to fully engage the senses with a vibrant taste and crisp finish.

Then, in the final moments of the brew, we add the rare and distinctive Emerald hops. These are added to finish the lager with a natural-green fresh aroma, delivering a crisp finish.

So there you have it, our not-so-secret recipe. An unconventional blend of two hops added at two different times during the brewing process, resulting in a beer that is crafted to fully engage the senses with a vibrant taste and a crisp finish.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

Read more