The landscape of hip-hop in the 90s, and even hip-hop today, would look completely different without two goofy New York radio DJs called Stretch & Bobbito. In the early 90s they had a show on WKCR that premiered unsigned or unknown artists, essentially opening the world’s eyes to the verbal talents of Jay Z, Big L Notorious B.I.G., Nas, Mobb Deep, and many more. They jumpstarted those rappers’ careers and elicited some of the most legendary freestyles ever put to tape (this Big L one is obviously the best).
“At that time it was the most important show in the world” -Nas
The pair did so much for the genre – every rap artist knows it, we know it, you know it – yet today their names only flicker in a dim light. That’s one of the many reasons why we should be backing Stretch & Bobbito: Radio That Changed Lives, a documentary that looks back at the hugely popular show that changed not only careers but, yes, lives. Get on it.