Grolsch Picks: Atiba Jefferson Shows The Path Unseen

Grolsch Canvas

If you’ve ever watched a skate video or read a skate magazine, chances are you’ll have seen Atiba Jefferson’s work. The legendary photographer has been capturing iconic skate and sports sequences for over 20 years, and has been influential in the way that skateboarding is presented through photography today.

This great short film from Saint Archer takes a fascinating look at his journey, highlighting the way that skateboarding and photography sculpted his life and revealing the drive that keeps him creating incredible work to this day.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

Read more