Grolsch Picks: The Craft Of Sound

Grolsch Canvas

We always love getting an insight into an artist’s creative process, and this profile on expert luthier Alex Bishop, created by Contra, is especially beautiful. The stunningly shot film follows Alex over 6 months as he creates a beautiful custom guitar, from initial concept and design right through to the performance used as the music behind the film.

As he discusses the joy of woodworking and the unique characteristics of every guitar it’s clear to see how meticulous and passionate Alex is about his craft, and the film offers a fascinating insight into the level of skill, patience and creativity needed to build a guitar.

Unconventional by Tradition

Discover how urban creatives helped us design our new packaging.

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