Work on Canvas

The history, use and evolution of denim represents a compelling story connected directly to work, industry and craft – themes that define communities and shape cultures across the globe. This story, combined with our mutual commitment to exploring innovative creative endeavours in the cities we live in, was the inspiration behind our project: Work On Canvas, a collaboration with jeanmakers Denham.

Supported by Grolsch, Denham partnered with emerging Dutch portrait photographer Marc Haers to capture the passage-of-time on the characters, in the faces and across the jeans of skilled craftspeople working in Amsterdam, the birthplace of both Grolsch and Denham.

View the finished portraits here and interviews with our artisans here

Work On Canvas At Unseen Photo Festival

Our Work On Canvas project in collaboration with jeanmakers Denham and emerging Dutch portrait photographer Marc Haers came to a stunning close with a ‘real-life scale’ outdoor exhibit during UNSEEN Photo Festival at the Spaarndammerplantsoen in Amsterdam. The project aimed to celebrate the skill and craft of Amsterdam's working artisans, and in order to capture the progression of each subject’s creative process, Haers produced a series of double-portraits showing each artisan at the start and end of their journey. The exhibited series of photographs suited their surrounding well: the Spaardammerbuurt, an Amsterdam neighbourhood widely known for its world famous Amsterdam School architecture and for housing craftsmen in the early twentieth century. See more from the exhibition here.


It’s been 400 years since the first Grolsch brewery was established in the Netherlands. To celebrate we invited 400 artists to a warehouse in Amsterdam: they were all given a blank canvas with the outline of a Grolsch bottle and told to do whatever they wanted.

The results were diverse and captivating. There were acrylics, spray-paint, stencils, drawings, collage, and even sculptures. View all artworks here

City Truths Competition

Our collaboration with Tyrone Lebon, Reely and Truly, saw him visiting photographers in cities across the world from Calcutta to New York. Inspired by his depiction of these cities and his attempt to discover “a truth about the truth”, we’d like to see a single photograph that sums up your city, your City Truth.

We don't care what format it's taken on - medium format, 35mm, digital - we just want to see an inspired, fun and insightful photograph that depicts the “truth” of your city.

Watch Reely and Truly below if you need some inspiration.

Shorts Showcase

Four times a year, we invite filmmakers to collaborate with us for the ‘Shorts Showcase’. It’s a short film competition designed for budding filmmakers who take a step into the unknown, who have stories inside of them, who are prepared to take a leap of faith.

If you’ve got a short film worth sharing then collaborating with Canvas is the best way to get it out there for people to see. The top ten films are shortlisted and showcased on the website, the runners up get cash prizes, and the winner gets 2 tickets to an internationally renowned film festival.

The Fourth Dimension

Our first collaboration, The Fourth Dimension, is a co-production between Grolsch Film Works and VICE Films and brings together three directors from across the globe: Harmony Korine, Alexey Fedorchenko and Jan Kwiecinski.

Each of the directors filmed a 30-minute short in their home country and the result is three moments of enlightenment experienced by three one-of-a-kind characters. Korine, Fedorchenko and Kwiecinski take their characters on a journey that changes the way they see the world and themselves and they all reach a higher plane of existence – the Fourth Dimension


Grolsch presents David Altobelli’s Independence, a short film about the passage of time suspended in no man’s land, America.

It follows a young man (Ben C. Adams) with a troubled family life who meets a mysterious companion (Robert Miano) at a remote diner he finds himself in after his car breaks down in a town called Dependence.

The director David Altobelli said, “The film plays out like a song on the piano in front of us, transporting us somewhere unknown and then returning to a familiar place”.